Dubai has rules for providing services with virtual services
Starting October 1, new rules for Virtual Asset Service Providers (VASPs) in Dubai will govern how they market their services. Issued by the Virtual Assets Regulatory Authority (VARA), these guidelines ensure clarity and compliance.
The "Marketing Guidance Document" provides instructions on language use, disclosure requirements, and ethical marketing. It focuses on accuracy, avoiding misleading info, and protecting consumers.
With rising crypto investments, including Bitcoin, the new rules standardize marketing for all VASPs, regardless of their licensing status. VARA offers multiple licenses for various virtual asset services, supporting both innovation and consumer protection.
The guidance addresses language use, disclosure requirements, and the ethical principles for marketing efforts.
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